Design & Development

1st American applies customer-centered design, a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.

Our design philosophy is to optimize the product around how users can, want, or need to use the product, rather than forcing the users to change their behavior to accommodate the product.

We utilize multi-stage problem solving processes that not only require our designers to analyze and foresee how users are likely to use a product, but also to test the validity of their assumptions with regard to user behavior in the real world.